About Us




Every day, millions of consumers look for beauty, personal care and household products to look and feel good. The beauty industry is a hyper-competitive one with consumers that constantly demand the latest and greatest products.

SB Alliance Pte Ltd is a marketing company for beauty, personal care and household brands looking to gain access to FMCG distribution channels in Singapore. Our keen understanding of what it takes to be successful in the ever-changing world of beauty keeps the company on top of consumer trends.

We are continuously sourcing innovative and cutting-edge beauty products to stay ahead and provide professional-quality brands that are authentic, personal, and have great value. 

We strive for the same authenticity in our business dealings as we do with our selected products. Open communication, integrity, and long-term strategic partnerships with our principals and trade customers are the hallmarks of the way we conduct our business. 

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Our Strength – We have strong online and offline distribution networks and established trade partnerships with all mass market chains (Guardian, Watsons, Sasa, NTUC, Giant and Department stores), building brand equity through strong trade marketing to drive sales

Our Service – We provide end-to-end services from warehousing, distribution, sales and marketing with our SAP software that provides real-time inventory and insightful sales analysis reports 

Our Vision – To be the leading distributor and marketer for innovative and quality products

Our Mission – To source unique, creative, quality and value for money products from all over the world and making them available for the market in Asia